Building on Past Successes
Building from our initial list brokerage services,
Cornerstone has been providing an ever-expanding
suite of products and services.
List Brokerage Services
List brokerage, the service that got Cornerstone started in 1987, is still called List Brokerage Services, and forms part of the List Group.
This is the unit that oversees our Prospecting functions.
List Management Services
Success with their list brokerage led mailers to approach Cornerstone with requests to manage their lists. Launched in 1989, List Management Services is now part of the List Group.
This is the unit that offers List Marketing.
List Processing Services
Brokering and managing all those lists made Cornerstone very good at data cleansing, merge purge and other data enhancement techniques. That expertise – which led to the launches of Data Fulfillment in 1993 and List Processing in 1994 – is now called List Processing Services and is part of the List Group.
Today, Clients look to this unit to provide complete Data Enhancement.
It occurred to Cornerstone that its capabilities were particularly valuable to certain industries and that it could boost its Client service by focusing on those sectors. Cornerstone launched its first area of industry focus, Fundraising Services (now part of Cornerstone's Database Group), in 1995.
This unit now offers complete Donor Database Management.
In 1999, Cornerstone began managing Info-direct™, a comprehensive database that includes almost every name and phone number in the nation. With Info-direct™ as a starting point, Cornerstone's Data Products created Universe Canada™, Canada's other robust database.
These databases are the foundation of Cornerstone's range of Data Products.
Marketing Database Services
Wielding national lists like Universe Canada™ and Info-direct™ made Cornerstone very good at handling massive databases. Launched in 2003, Marketing Database Services drew on that experience to meet the needs of large direct marketers.
Though they fall under different business units, Cornerstone still delivers a complete range of Marketing Database Services.
Search and Web Marketing Services
Realizing the ever increasing importance of the web to marketers prospecting efforts, Cornerstone launched its Search Marketing and Web Services division in 2005. Since the launch, this group has been providing marketers with complete internet marketing support.
This is the unit that offers Search and Web Marketing Services including search engine optimization, pay-per-click advertising, e-mail marketing, web analytics, affordable SEO services and Google Advertising Company.