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Cornerstone History
Building Canada's largest direct marketing and data management resource by building on a simple idea: Client service.
The history of Cornerstone is the story of an idea that just keeps getting better. It's a story about gaining momentum, creating synergies and recognizing emerging needs. By introducing a series of new products and services – each building on past successes – Cornerstone has grown into Canada's largest direct marketing and data management resource.
As is typical of the best entrepreneurs, Ossie Hinds started by working for an established firm, gaining exposure to the list brokerage business from the Client side. That's when, in 1987, he came to that classic, entrepreneurial conclusion: "Something's missing, and I think I can build a company that provides it."
Ossie observed that two things were absent from the Canadian list brokerage landscape: Competition and adequate attention to Client service.
Resolving to give the incumbent competition a run for their money – and to do it by offering an unprecedented level of Client service – Ossie set out to found Cornerstone as a list brokerage company.
What followed was explosive growth in Cornerstone's products and services – growth that today sees the company approaching the 300-employee mark.Building on Past Successes
Building from our initial list brokerage services, we have been providing an ever-expanding suite of products and services.Mastery in one area has cascaded in an unending series of new ventures:
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