Message from the President and CEO

Welcome to the Cornerstone Group of Companies

Has there ever been a more exciting time to be a marketer? It’s hard to think of one. Today’s marketers have access to an ever-increasing and ever-more-powerful array of tools to help them better understand and communicate with their current and prospective customers. Newsletters are being delivered to mobile phones in readable formats. Customers are providing organizations with updated contact information through interactive customer care sites. Friends are endorsing products and services through social media sites. One of my colleagues even made an on-line donation this year by buying a “virtual goat” for a farmer in Africa! The opportunities are endless.

Of course while these tools provide limitless opportunities they can also be misused. The most successful marketers will be those who determine which tools make the most sense for their organizations and then ensure they are optimally integrated to provide their customers and prospects with the best possible experiences. They will embrace new ideas without abandoning ones that are tried and true. Most importantly they will cut through the clutter of options available to them, eschewing “bells and whistles” that will increase their costs with no corresponding increase in revenue.

Cornerstone’s sole mandate is to help our Clients in this process. For over twenty years we have helped some of North America’s leading marketers find and keep good customers. We have done this by providing them with the best prospects available, regardless of communications channel, and helping them be the best in the world at managing their customer data.

Our Clients span many industries – from fundraisers to magazine publishers – from banks to packaged goods companies – from small local organizations to large multinational ones. Because of that, we are in a unique position to understand where marketers want to take their organizations and to ensure our products and services not only align with their needs but also incorporate best-of-breed capabilities, regardless of the specific industry where it was first developed.

As you read about Cornerstone’s products and services please feel free to drop me a note if you have any questions about them. Equally as important, let me know if you’re looking for something specific that you haven’t been able to find. We might well have it.

Thank you for your interest.

Yours,

Ossie Hinds
President and CEO