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News and Information
Prospecting and database management solutions are constantly evolving, with new
innovations, new players and new ideas emerging continually. Cornerstone is at
the forefront of this exciting industry. Stay in touch by visiting this page often
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Current Features
April 2, 2008Cornerstone to Exhibit at SES Toronto 2008Cornerstone Search & Web Marketing Services announced today that it will be exhibiting at the Search Engine Strategies (SES) Conference & Expo here in Toronto in June.
Don Lange, Senior Vice President at Cornerstone commented that "as one of Canada's most dominant search engine pay per click and search engine optimization providers, it made a lot of sense to exhibit our services to an audience interested in search marketing."
March 26, 2008Cornerstone Releases 2007 Annual Seasonality Report on Canadian Direct Response MediaCornerstone released its 15th Annual Seasonality Report on Canadian Direct Response Media today. The report tracks list trends observed over the course of 2007, as compared to activity in 2006 and the previous five years.
Highlights of the report include:
- September holds strong as the overall busiest mailing month in Canada, across all verticals
- Fundraisers represent over 25% of all direct mail activity in Canada
- Services marketers continue to surpass product marketers in their use of direct marketing media
March 7, 2008Cornerstone Appointed List Manager of Public Affairs Government ListCornerstone Group of Companies announced today that it has been selected as the list manager for the Public Affairs Government List.
Based on government directories, this is a list of public servants from a range of departments across Canada. Marketers will be able to target individuals within various levels of government using a number of selects, such as title, department and other keywords.
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