News and Information
Prospecting and database management solutions are constantly evolving, with new
innovations, new players and new ideas emerging continually. Cornerstone is at
the forefront of this exciting industry. Stay in touch by visiting this page often
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Current Features
November 16, 2009Cornerstone Publishes Year-to-Date Direct Response Activity for Leading Canadian Non-ProfitsThe Cornerstone Group of Companies has published its year-to-date analysis of Canadian fundraisers' direct response efforts through October 31, 2009.
The analysis shows that while fundraisers as a whole have mailed fewer solicitations so far in 2009, largely in response to the economic conditions earlier in the year, they increased their prospecting efforts in the 3rd quarter of 2009.
June 10, 2009Cornerstone Selected as Exclusive List Manager for Yves Rocher Canadian Package Insert ProgramThe Cornerstone Group of Companies announced today that it has been appointed the exclusive list manager for the Yves Rocher Canadian Package Insert Program.
Through its package insert program, Yves Rocher offers marketers the ability to reach Canadian buyers of natural cosmetics purchased from a direct mail catalogue offer or online. Advertisers are offered the opportunity to insert an advertising coupon within packages shipped to active buyers. Consumers on the file have made an average purchase between $30 and $45. Approximately 50 percent of the consumers are multi-buyers, and 99 percent of buyers are female.
May 11, 2009Cornerstone Releases 2008 Annual Seasonality Report on Canadian Direct Response MediaCornerstone released its 16th annual report on Canadian Direct Response Media today. The report tracks list trends that were observed over the course of 2008, as compared to activity in 2007 and the previous five years.
"Our study has continuously demonstrated that direct response marketing plays a critical role in acquiring new customers for many market segments," said Stuart Young, Vice President of List Brokerage Services, List Management Services and Data Products at Cornerstone.
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