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Comparing Canadian and U.S Spam Laws
When targeting an audience in the United States, Canadian e-mail marketers need to adhere to that country's CAN-SPAM law. You may learn more about this legislation by visiting the website of the U.S. Federal Trade Commission at www.ftc.gov.Canadian Marketers Mailing into the U.S.
Canadian marketers mailing into the U.S.—even though they are Canadian—must comply with CAN-SPAM.Use the CAN-SPAM Versus Canadian Convention Table on page 6 to help you better understand the difference between CAN-SPAM and Canadian conventions.
U.S. Marketers Mailing into Canada
When U.S. e-mail marketers rent a list that is owned, managed and deployed by a Canadian firm such as Cornerstone, they are not required to follow CAN-SPAM. You may choose to adhere to CAN-SPAM; however, list owners are not required to agree to certain requests you might have.On the other hand, if you are renting a list owned, managed and deployed by a U.S. firm, the list owner has the right to ask you to follow CAN-SPAM legislation. Click here to compare some of the differences between CAN-SPAM and Canadian conventions.
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