The Cornerstone Privacy Principles
Each of our business units has established policies and procedures to comply with the Privacy Code, and has designated one or more persons to be accountable for business unit compliance to Cornerstone's Chief Privacy Officer.
Cornerstone recognizes that it is responsible for personal information in its possession or custody, including information that has been transferred to a third party for processing.
Cornerstone abides by the provisions of the Federal and Provincial privacy laws, and assumes responsibility for doing so.
Cornerstone ensures that all list and other media owners have provided their consumers with a meaningful opportunity to decline to have their name or other information used for any further marketing purposes by a third party.
As appropriate, business units within Cornerstone have individually developed formal information-handling policies and practices. As part of these activities, these business units have developed and implemented procedures to direct the retention of personal information. Further, formal guidelines and procedures to ensure the safe destruction or disposal of personal information no longer required have been established and implemented.
This includes, but is not limited to, restricting physical access to data, organizational restrictions through security clearances on a "need-to-know" basis, and technological measures such as passwords and encryption. We also use care to destroy of personal information so as to prevent unauthorized parties from gaining access to this information.
Complaints or inquiries can be directed to The Chief Privacy Officer, who is accountable for all Cornerstone policies and practices relating to privacy.
Stuart Young, Vice President, Data Products
The Cornerstone Group of Companies
20 Eglinton Avenue West, 4th Floor
Toronto, ON, M4R 1K8
Cornerstone will make all reasonable efforts to provide this information to the consumer upon request. The procedure for responding to consumers' requests for access is available from The Chief Privacy Officer. When a consumer asks, Cornerstone will make these procedures known to the consumer.
The consumer must recognize that they are required to provide Cornerstone with sufficient personal information to allow us to determine whether we do hold personal information pertaining to them. The provision of this information shall not be used for any other purpose.
Cornerstone will respond to a consumer's request within a reasonable time and at minimal or no cost to the individual. Since Cornerstone is a third party involved in the transfer rather than collection and usage of the data, Cornerstone may have to incur a significant cost to fulfill a consumer's request. In such cases, the consumer will be advised of this cost and agreement will be obtained for payment by the consumer before Cornerstone begins the work.
If Cornerstone denies a consumer's request for access to personal information, we will provide the consumer with legally defensible reasons for the denial. The consumer may then opt to challenge Cornerstone's decision (see item 10, "Challenging Compliance").
Our strict adherence to each of these principles demonstrates our commitment to providing advice and information to both our Clients and concerned consumers about the use of personal information.
One of the most important principles of direct response advertising is to let consumers choose to get off of marketing lists.
In addition, consumers can reduce unwanted telemarketing calls by registering their telephone number with the National Do Not Call List (DNCL). You can register for the National Do Not Call Service by visiting www.lnnte-dncl.gc.ca/index-eng.
Last Updated: December 2010
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