 |
2007 Annual Seasonality Analysis
|
|
Monthly Activity by Category
Services
| |
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
Oct |
Nov |
Dec |
| 2007 (%) |
13.8 |
5.1 |
6.9 |
11.6 |
6.5 |
5.4 |
5.0 |
4.3 |
13.8 |
15.4 |
4.6 |
7.7 |
| 2006 (%) |
13.4 |
4.6 |
8.3 |
10.9 |
7.4 |
4.3 |
7.2 |
3.9 |
13.9 |
8.0 |
10.8 |
7.9 |
This category includes mailers such as Banks, Credit Card Companies and ISPs.
Subscriptions
| |
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
Oct |
Nov |
Dec |
| 2007(%) |
14.4 |
1.7 |
7.3 |
3.5 |
9.7 |
4.7 |
10.2 |
3.7 |
12.3 |
15.3 |
5.7 |
11.5 |
| 2006(%) |
17.2 |
2.5 |
9.1 |
2.5 |
9.7 |
4.5 |
5.9 |
6.8 |
13.4 |
13.2 |
3.6 |
11.5 |
This category includes mailers such as magazine and newspaper publishers.
Consumer Products
| |
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
Oct |
Nov |
Dec |
| 2007 (%) |
21.5 |
5.7 |
6.4 |
7.9 |
5.4 |
8.3 |
3.0 |
5.7 |
9.8 |
11.1 |
7.4 |
7.9 |
| 2006 (%) |
21.1 |
7.2 |
9.1 |
6.5 |
5.7 |
7.6 |
4.0 |
9.2 |
10.6 |
8.8 |
2.9 |
7.3 |
This category represents mailers such as manufacturers, mail order companies, book clubs and cataloguers.
Fundraising 
| |
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
Oct |
Nov |
Dec |
| 2007 (%) |
11.1 |
7.2 |
8.2 |
8.2 |
5.0 |
4.4 |
1.7 |
12.7 |
16.4 |
16.1 |
6.2 |
2.7 |
| 2006 (%) |
7.4 |
14.0 |
6.9 |
6.0 |
3.3 |
2.3 |
1.5 |
7.9 |
12.1 |
21.0 |
14.4 |
3.2 |
This category includes mailers promoting charitable causes including children, health and political issues.
Seminars
| |
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
Oct |
Nov |
Dec |
| 2007 (%) |
14.0 |
8.9 |
15.9 |
9.8 |
8.8 |
8.2 |
8.3 |
10.9 |
3.0 |
5.2 |
4.5 |
2.6 |
| 2006 (%) |
8.6 |
11.3 |
5.7 |
5.4 |
6.9 |
6.5 |
7.1 |
11.4 |
9.9 |
9.0 |
10.8 |
7.5 |
This category includes mailers such as professional seminar providers and educational institutions.
Business Products
| |
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
Oct |
Nov |
Dec |
| 2007 (%) |
4.4 |
2.3 |
11.7 |
16.8 |
9.5 |
2.6 |
6.0 |
7.7 |
19.9 |
7.2 |
10.2 |
1.6 |
| 2006 (%) |
9.6 |
4.6 |
9.2 |
7.5 |
14.7 |
3.6 |
4.2 |
13.2 |
7.4 |
11.8 |
4.6 |
9.6 |
This category represents mailer such as IT vendors and business supply companies.
Contests/Lotteries
| |
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
Oct |
Nov |
Dec |
| 2007 (%) |
8.6 |
10.7 |
6.1 |
12.1 |
1.3 |
10.3 |
7.5 |
4.2 |
22.5 |
4.9 |
11.9 |
0.0 |
| 2006 (%) |
10.4 |
6.7 |
10.0 |
13.3 |
0.0 |
8.9 |
4.6 |
17.7 |
0.0 |
2.6 |
25.7 |
0.0 |
This Category includes mailers such as vacation resorts. |
