2007 Seasonality Analysis, Top and Bottom 3 Months by Category

2007 Annual Seasonality Analysis

Introduction

Highlights for 2007

Total Offers Mailed in Canada by Category

List Facts

Monthly Activity by Category

Monthly Comparison by Category

Five-year Category Trend Analysis

Top and Bottom 3 Months by Category

Looking Ahead

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The Top 3 Months by Category
	2007			2006			2005
	1st	2nd	3rd	1st	2nd	3rd	1st	2nd	3rd
Contests/Lotteries	Sep	Apr	Nov	Nov	Aug	Apr	Aug	Nov	Mar
Fundraising	Sep	Oct	Aug	Oct	Nov	Feb	Oct	Sep	Nov
Business Products	Sep	Apr	Mar	May	Aug	Oct	Mar	Mar	Feb
Consumer Products	Jan	Oct	Sep	Jan	Sep	Oct	Jan	Sep	Oct
Seminars	Mar	Jan	Aug	Aug	Feb	Sep	Jun	Jul	Jan
Services	Oct	Sep	Jan	Sep	Jan	Apr	Apr	Sep	Jan
Subscriptions	Oct	Jan	Sep	Jan	Sep	Oct	Sep	Dec	Jan

Top 3 Months - Overall
	2006			2005			2004
	1st	2nd	3rd	1st	2nd	3rd	1st	2nd	3rd
All Categories	Sep	Oct	Jan	Sep	Jan	Oct	Sep	Apr	Jan

Lowest 3 Months - Overall
	2006			2005			2004
	1st	2nd	3rd	1st	2nd	3rd	1st	2nd	3rd
All Categories	Jul	Feb	May	Jul	May	Dec	Jul	May	Dec

This year, consistent with results from the last 2 years, September was the heaviest mailing month of the year. Meanwhile, July continues to experience the lowest overall mailing volumes all year.


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The Top 3 Months by Category