Highlights of 2010

Category Highlights

Continuing a marked trend over the past several years, Services and Fundraising still represent the top two categories of mailers in Canada, now adding up to 58% of total volume mailed in 2010 – a slight decrease of 2% from 2009.   Business and Consumer Products declined whereas, Subscriptions increased by 4% during the same period. 

Seasonality Highlights

In 2010, October came out as the top mailing month for direct marketers in Canada, followed by November and January. As opposed to 2009, the month of February emerged as the lowest volume mailing month, taking the place of April in 2009.