 |
2010 Annual Seasonality Analysis
|
|
Monthly Activity by Category
Services
| |
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
Oct |
Nov |
Dec |
| 2010 (%) |
22.0 |
4.1 |
6.9 |
9.0 |
15.7 |
1.4 |
3.5 |
6.6 |
11.8 |
11.2 |
4.3 |
3.6 |
| 2009 (%) |
16.1 |
10.2 |
7.9 |
12.7 |
7.5 |
11.3 |
6.2 |
3.6 |
6.1 |
8.0 |
4.0 |
6.2 |
This category includes mailers such as banks, credit card companies and ISPs.
Subscriptions
| |
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
Oct |
Nov |
Dec |
| 2010(%) |
14.2 |
1.0 |
7.9 |
2.8 |
5.8 |
6.7 |
8.5 |
8.4 |
19.4 |
8.7 |
3.8 |
12.9 |
| 2009(%) |
17.5 |
2.2 |
7.3 |
2.5 |
7.8 |
12.0 |
6.0 |
4.2 |
18.2 |
4.8 |
2.3 |
15.1 |
This category includes mailers such as magazine and newspaper publishers.
Consumer Products
| |
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
Oct |
Nov |
Dec |
| 2010 (%) |
9.5 |
8.2 |
8.5 |
6.3 |
7.3 |
6.3 |
4.3 |
5.3 |
18.9 |
9.0 |
11.3 |
5.2 |
| 2009 (%) |
10.0 |
12.4 |
15.5 |
8.9 |
5.6 |
10.1 |
2.1 |
6.0 |
10.9 |
11.4 |
4.8 |
2.2 |
This category represents mailers such as manufacturers, mail order companies, book clubs and cataloguers.
Fundraising 
| |
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
Oct |
Nov |
Dec |
| 2010 (%) |
9.9 |
5.5 |
5.4 |
5.3 |
5.2 |
5.8 |
2.5 |
6.4 |
10.2 |
25.9 |
16.3 |
1.6 |
| 2009 (%) |
11.2 |
6.0 |
7.2 |
5.9 |
3.7 |
1.3 |
3.9 |
10.4 |
15.8 |
26.4 |
6.4 |
1.7 |
This category includes mailers promoting charitable causes including children's, health and political issues.
Seminars
| |
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
Oct |
Nov |
Dec |
| 2010 (%) |
6.4 |
7.4 |
8.3 |
8.1 |
6.4 |
7.6 |
8.4 |
21.2 |
8.3 |
5.1 |
7.9 |
4.9 |
| 2009 (%) |
14.0 |
5.8 |
9.2 |
5.3 |
3.6 |
6.3 |
8.4 |
23.2 |
6.2 |
4.3 |
5.4 |
8.3 |
This category includes mailers such as professional seminar providers and educational institutions.
Business Products
| |
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
Oct |
Nov |
Dec |
| 2010 (%) |
9.1 |
15.4 |
12.2 |
13.5 |
6.0 |
5.2 |
3.4 |
3.8 |
7.0 |
10.1 |
7.7 |
6.6 |
| 2009 (%) |
3.5 |
9.2 |
3.1 |
7.4 |
6.3 |
1.5 |
1.7 |
2.5 |
8.9 |
46.5 |
2.4 |
6.9 |
This category represents mailer such as IT vendors and business supply companies.
Contests/Lotteries
| |
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
Oct |
Nov |
Dec |
| 2010 (%) |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
11.4 |
11.4 |
0.0 |
0.0 |
77.2 |
0.0 |
| 2009 (%) |
22.8 |
7.6 |
0.0 |
0.0 |
0.0 |
6.8 |
0.0 |
0.0 |
7.6 |
0.0 |
41.8 |
13.3 |
This Category includes mailers such as vacation resorts. |
