 |
2010 Annual Seasonality Analysis
|
|
The Top 3 Months by Category |
| |
2010 |
2009 |
2008 |
| |
1st |
2nd |
3rd |
1st |
2nd |
3rd |
1st |
2nd |
3rd |
| Contests/Lotteries |
Nov |
Jul |
Aug |
Nov |
Jan |
Dec |
Aug |
Apr |
Feb |
| Database |
Sep |
Jul |
Apr |
Jul |
Aug |
Nov |
Jul |
Sep |
Dec |
| File Update |
Sep |
Apr |
Mar |
Mar |
Sep |
May |
Dec |
Apr |
Mar |
| Fundraising |
Oct |
Nov |
Sep |
Oct |
Sep |
Jan |
Oct |
Sep |
Jan |
| Products - B |
Feb |
Apr |
Mar |
Oct |
Feb |
Apr |
Apr |
Oct |
Sep |
| Products - C |
Sep |
Nov |
Jan |
Mar |
Feb |
Oct |
Oct |
Sep |
Aug |
| Seminars |
Aug |
Jul |
Sep |
Aug |
Jan |
Mar |
Mar |
Aug |
Feb |
| Services |
Jan |
May |
Sep |
Jan |
Apr |
Jun |
Jan |
Oct |
Jun |
| Subscriptions |
Sep |
Jan |
Dec |
Sep |
Jan |
Dec |
Jan |
Dec |
May |
|
| Top 3 Months - Overall |
| |
2010 |
2009 |
2008 |
| |
1st |
2nd |
3rd |
1st |
2nd |
3rd |
1st |
2nd |
3rd |
| All Categories |
Oct |
Nov |
Jan |
Oct |
Sep |
Jan |
Oct |
Jan |
Oct |
|
| Lowest 3 Months - Overall |
| |
2010 |
2009 |
2008 |
| |
1st |
2nd |
3rd |
1st |
2nd |
3rd |
1st |
2nd |
3rd |
| All Categories |
Feb |
Jul |
Aug |
Apr |
May |
Jun |
Mar |
Dec |
May |
Following the pattern of 2008 and 2009, October continues to be the heaviest mailing month of the year. Meanwhile, February emerged as the lowest overall mailing volumes all year. |