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Enhancing Robust Databases
We do more than offer exclusive licences to Info-direct™ and Universe Canada™. To these robust databases, we apply proprietary enhancement techniques and exclusive arrangements to offer a complete range of added data solutions benefits. These value-added services are essential to successfully situating, understanding, analyzing, contacting or marketing to large numbers of Canadians whether you run direct mail, telemarketing or other direct response database marketing campaigns..Recency
As the exclusive recipient of monthly updates directly from telecommunication, telephone and telephone directory companies, only our consumer and business lists deliver the most recent data.Accuracy
More than just recent, our data is accurate. Our proprietary, Canada-Post-approved software lets us standardize and cleanse the data. It also suppresses all do-not-promote records and eliminates irrelevant and duplicate records from your prospecting database.Breadth and Depth
Universe Canada™ includes third-party data feeds derived from our in-house managed direct marketing lists. This lets us increase the number of names in the prospecting pool (such as second heads of household) and enrich the information attached to each name matched - making targeting the right prospects more feasible. The addition of rich geo-demographic and direct response information functions like a "data laboratory," letting marketers build such things as predictive models. This helps you find prospects, analyze direct marketing campaigns results and predict response rates.Direct Data Licenses
In direct data form, you can build on Info-direct™ and Universe Canada™'s prospecting capabilities to expand your existing customer database and contact strategy. Or, use the data to verify or append to your own customer information, ensuring that you can target customers and prospects in the channel of their preference. And in direct data form, these databases are second-to-none as the foundation for large-volume marketing database solutions, as the cost per lead is extremely competitive.Privacy Compliance and Management
Info-direct™ and Universe Canada™ deliver full privacy compliance. While published white pages and yellow pages phone listings lie within the public domain, Cornerstone works to ensure that all its enhanced lists are up-to-date with all the latest federal and provincial privacy legislation.Getting Started
Start accessing Cornerstone's data products with Info-direct™ and Universe Canada Information Request.
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