Merge Purge Services

Cornerstone's knack for combining lists from multiple data sources – and then meeting the challenge of sifting out those hard-to-spot duplicates – is critical to the success of your direct mail campaign. After all, when reaching out to the people in your database, you need to reach them once – and only once.

Merge purge may be the most common of all direct mail database enhancement techniques, but other merge purge service providers can't offer Cornerstone's proprietary techniques and state-of-the-art technology. Our matching methods, for example, let us sift out tough-to-find duplicates. On top of that, we offer Universe Canada™'s National Change of Address (NCOA) data tool and other exclusive merge purge services.

We make sure merge purge delivers on its goal to save money, guide creative, test pricing and – here's the big payoff – increase response.

Use the General Information Request to ask us how Cornerstone List Processing Services can spot the duplicates in your list and eliminate duplications.

Learn more about the merge purge process by reading our Merge Purge Primer.

Merge Purge Product Sheet (136KB).

Cornerstone Group of Companies List Processing Services include Data Cleansing, Data Processing and Data Optimization.


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