Merge Purge

Cornerstone's knack for combining lists from multiple sources – and then meeting the challenge of sifting out those hard-to-spot duplicates – is critical to the success of your direct mail campaign. After all, when reaching out to the people in your database, you need to reach them once – and only once.

Merge purge may be the most common of all direct mail database enhancement techniques, but other services can't offer Cornerstone's proprietary techniques and state-of-the-art technology. Our matching methods, for example, let us sift out tough-to-find duplicates. On top of that, we offer Universe Canada™'s National Change of Address data tool and other exclusive merge purge services.

We make sure merge purge delivers on its goal to save money, guide creative, test pricing and – here's the big payoff – increase response.

Use the General Information Request to ask us how Cornerstone can spot the duplicates in your list.

Learn more about the merge purge process by reading our Merge Purge Primer.