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Building Your Database
Delivering the speed, customization and attention to
detail that helps Canada's biggest marketers build their multi-name databases.
There are many reasons Canada's biggest marketers consistently call on Cornerstone to build their multi-million-name marketing databases. Our in-house infrastructure and streamlined process methods combine to deliver an unrivaled level of customization and speed. Our service also includes such important features as campaign management, enhanced reporting, optimized processes, automation and security. We ensure that our architecture is flexible to meet unique strategies. This approach gives you much-needed control over the frequency with which you receive updates and data extractions. For maximum efficiency, we design our framework to support advanced decision-making requirements in a fully automated processing environment.
Use the Marketing Database Services Information Request to learn how we meet the needs of your high-volume marketing activities.
Campaign Management
Cornerstone employs an extensive set of campaign management techniques, including historical information management, campaign response processing and detailed campaign reporting. And, we ensure precision even during extremely busy periods – since we're able to run and track multiple campaigns simultaneously.Reports
Detailed reports are critical to evaluating and modifying strategy. That's why Cornerstone's suite of customized reports gives you the flexibility and diversity to adapt to an ever-changing response landscape. Our reports are carefully tailored to meet your specific needs for frequency, remote access or real-time access.Security
Rigidly controlled procedures ensure that your database is completely secure . These procedures – which make sure that only fully authorized and qualified people have access to your data – stand up to any audit process. Our security measures include such key requirements as backup plans, redundancy, data capacity and full data recovery plans.Segmentation
We understand that your customer data is most useful when it is segmented according to your specifications. So we provide you with secure online access for instantaneous segmentation, which ensures that you can integrate record-specific campaign results quickly for analytical or suppression purposes.Consulting
Our experts work with you on a consultative basis, performing key steps like assessing your data, defining your requirements, and offering other technical expertise like process optimization. We work closely with you to ensure that system conversions – no matter the scale – are conducted efficiently and with the benefit of Cornerstone's experience.Modeling
You rely on complex predictive models that must be applied and interpreted correctly. Our universal interface for the application of models delivers a stable and flexible platform, which allows you to make frequent specification changes with no impact on the process flow.Remote Access
Our universal interface provides our Clients with a convenient and powerful tool to interact with their database remotely. This allows for such options as the online submission of model and segmentation specifications and the ability to view reports and customer analysis tools in the field.
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