Building Your Database
Delivering the speed, customization and attention to detail that helps Canada's biggest marketers achieve the best possible return on their multi-name databases.There are many reasons Canada's biggest marketers consistently call on Cornerstone to build their multi-million-name marketing databases. Our in-house infrastructure and streamlined process methods combine to deliver an unrivaled level of customization and speed. Our service also includes such important features as campaign management, enhanced reporting, optimized processes, automation and security.
From the outset, we ensure that our architecture is flexible to meet unique strategies. This approach gives you much-needed control over the frequency with which you receive updates and data extractions. For maximum efficiency, we design our framework to support advanced decision-making requirements in a fully automated processing environment.
Once launched, our database management solution also includes such important critical features as campaign management, enhanced reporting, optimized processes, automation and security.
Use the Marketing Database Services Information Request to learn how we meet the needs of your high-volume marketing activities.
ConsultingOur experts work with you on a consultative basis, performing key steps like assessing your data, defining your requirements, and offering other technical expertise like process optimization. We work closely with you to ensure that system conversions – no matter the scale – are conducted efficiently and with the benefit of Cornerstone's experience.
Project ManagementWhether during the development, implementation or maintenance of your database, Cornerstone adheres to the highest project management standards, and our specialists ensure strict adherence to our change management, quality control and release management processes. Cornerstone's development process follows the System/Project Development Lifecycle methodology.
SegmentationWe understand that your customer data is most useful when it is segmented according to your specifications. Cornerstone uses industry best practices in segmentation to ensure that our Clients can integrate record-specific campaign results quickly for analytical or suppression purposes.
ModelingRelying on complex predictive models is a requirement in today's competitive environment but they must be applied and interpreted correctly to be effective. Statistics alone will not generate highly predictive models. But combining SAS, the world leading software for data mining and analytics, with our access to your campaign information and thousands of other possible sources of information to be added into the modelling process, Cornerstone delivers robust and highly predictive modelling results that when applied to your campaign delivers improved financial results.
ReportsDetailed reports are critical to evaluating and modifying strategy. That's why Cornerstone's suite of customized reports is typically based on the leading Microsoft Reporting platform, giving you the flexibility and diversity to adapt to an ever-changing response landscape. Generally provided in Excel format for easy manipulation, our reports are carefully tailored to meet your specific needs for frequency, remote access or real-time access.
SecurityRigidly controlled procedures ensure that your database is completely secure . These procedures – which make sure that only fully authorized and qualified people have access to your data – stand up to any audit process. Our security measures include such key requirements as backup plans, redundancy, data capacity and full data recovery plans.
Remote AccessOur universal interface provides our Clients with a convenient and powerful tool to interact with their database remotely. This allows for such options as the online submission of model and segmentation specifications and the ability to view reports and customer analysis tools in the field.
Data AccumulationCornerstone meets our Clients' complete data accumulation needs by employing leading-edge technologies and techniques to offer above industry-average turnaround times and accuracy levels. Housed in a purpose-built production facility, these services are delivered using advanced scanline technology, double-key verification, dedicated quality control resources, and superior data security protocols such as security cameras and secure access pass cards.
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