Product Descriptions

Cornerstone offers a complete line of data-related products and services to help you find and keep the best customers. Use them to uncover the best prospecting leads and to better manage and enrich even the largest customer databases.

Alternative Media Brokerage	We find and recommend programs (such as a credit card invoice) that target our Clients' best prospects so that they can insert their own advertising material. These include blow-ins, package insert programs, and ride-alongs.
Alternative Media Management	We manage alternative direct response media, letting you send your material with packages from other companies. We do this by sending out datacards and other promotional material to list brokers and other prospective buyers. We receive orders from brokers, solicit the approval of our list-owner Clients and coordinate the delivery of the advertising material. These include blow-ins, package insert programs, and ride-alongs.
Data Appending Services	For the most part our national database of households contains all elements of the mailing address (including telephone numbers). Our appending service merges this database with Clients' databases and helps to fill in any missing information (usually telephone numbers).
Database Design	Some larger organizations have a lot of customer data that they need organized so they can use it for analysis or planning and executing a direct marketing campaign). This organization includes database design (often referred to as data "architecture").
Data Cleansing	Data cleansing describes any service that corrects a Client's database, performing such practices as verification, NCOA, appending and internal duplication elimination.
Data Output for Marketing Campaigns for Large Marketers	We output data from the large volume databases (usually for direct marketing purposes) that we have built for our Client.
Data Verification and Internal NCOA	Because we have a national, monthly updated database of households, we can help our Clients verify the names and addresses in their less frequently updated databases. Those that don't match can be updated. (See National List of Canadian Households.)
Donation Processing	We provide a turnkey donation processing solution for fundraisers. This helps them maintain and prepare donation databases, outputs data when a non-profit wants to do its own mailings, receives mailed donations, banks the donation, updates the databases and issues receipts.
E-mail Deployment	Our e-mail broadcasting tool lets us send the same creative piece to large batches of e-mail addresses. This tool allows us to insert special tracking so we can report how many e-mails did not make it to the recipients, how many recipients opened the e-mail and, of those who opened the e-mail, how many clicked on any links.
E-mail List Brokerage	We find and recommend e-mail lists that target our Clients' best prospects. We also manage the campaign by coordinating and deploying the e-mail, as well as creating and presenting reports that track how many people received, opened and clicked on the e-mails.
E-mail List Management	We help companies generate additional revenue by managing their customer lists or compiled lists. We do this by sending out datacards and other promotional material to list brokers and other prospective buyers. We then receive orders from brokers, solicit the approval of our list-owner Clients and finally, coordinate and broadcast the e-mail.
Inbound Telemarketing for Donors	We place and receive telephone calls to and from the donors of our fundraising Clients. Our outbound role generally consists of thanking people for their donation. Our inbound role is to answer donor inquiries by referring to the databases we manage.
Inbound Telemarketing for Subscribers	We receive telephone inquiries from current and prospective subscribers to our Clients' magazines.
Info-direct™	We are the exclusive licensee for Info-direct™, a product that combines the databases of all large Canadian telephone and telephone directory companies. Because it is updated monthly it is the single largest and most comprehensive national list.
Info-direct™ ONLINE	The online version of Info-direct™ – www.infodirect.ca – was developed as a way to look up records using any part of a consumer or business address.
Info-direct™ EnhanceScan	In order to provide comprehensive coverage for those listings that may not otherwise be available, we also can provide millions of additional records with incremental scanned listings.
Mailing List Management	We help companies generate additional revenue by managing their customer lists or compiled lists. We do this be sending out datacards and promotional material to list brokers and other prospective buyers. We receive orders from brokers, solicit the approval of our list-owner Clients and coordinate the delivery of the list to a recognized service bureau.
Mailing List Brokerage	We recommend and find mailing lists that target our Clients' best prospects. To do this, we keep and update a library of list datacards that provide costs and counts.
Merge Purge	When direct mailers merge multiple lists for a mailing campaign, they need to be able to purge duplicate records. They may also want to identify current customers to avoid sending new offers. The merge purge process also serves to sort names and addresses so that Canada Post can reduce its postage rates and most efficiently deliver the mail.
National Change of Address (NCOA)	Canada Post keeps a record of all the change-of-address cards it receives. We license this database so we can identify people who have moved and update their record with a new address. We usually run the NCOA process when performing a merge purge.
National List of Canadian Households - List Rental	We are the exclusive licensee for Info-direct™, a product that combines the databases of all large Canadian telephone and telephone directory companies. Because it is updated monthly it is the single largest and most comprehensive national list.
National List of Canadians for List Rental - with Enhancements	We merge Info-direct™ with other sources of information that we manage, including other direct marketers' lists, demographic overlays (tools to describe the characteristics of people, their buying habits and their ethnic origin). We call this product Universe Canada™.
National List of Canadian Households - License	We can license both Info-direct™ and Universe Canada™ to companies that want to buy a national database for prospect marketing, data verification, internal 411 or several other purposes.
Online Donation Processing	We build and host online donation forms that let visitors to Client websites make donations. Visitors typically can make a general donation, an in-honour donation, an in-memory donation or a monthly donation.
Online Subscription Fulfillment Services	We build online forms for new and renewing subscribers. These forms feed data into our main fulfillment system and accept payments using e-commerce processes.
Online Subscriber Customer Care	We build and host online forms that allow subscribers to interact with their own information for the purpose of editing their addresses, renewing their subscriptions or making payments.
Postal Walk Distribution	Using Canada Post data information, we help prepare data for non-addressed distribution by Canada Post.
Prospecting Database Design	We build databases for large direct marketers who perform prospecting campaigns so frequently that it makes sense to maintain a large database (constantly updating it with new lists and historical information). This becomes more economical than ordering lists every time they mail or do other forms of direct marketing.
Reporting for Fundraisers	Fundraisers continuously want to monitor the activity of their donors so that they can retain them and detect trends. Our reports also help Clients answer questions about their donor databases.
Reporting for Publishers	Publishers continuously want to monitor subscriber activity to retain subscribers and to detect trends. Our reports help Clients answer questions about their fundraiser databases. Additionally, our reports are customized for any auditing purposes that publishers might need to verify readership make-up.
Response Analysis	We help our Clients understand responses to their direct marketing campaigns. We help them measure list response so that they know which lists to rent again and which lists to avoid.
Search Engine Marketing	We help our Clients find new customers by providing online advertising based on key words entered into leading search engines. We provide a complete end-to-end service including key word development, copy creation, creation of landing pages and the creation of forms, databases and data management.
Subscription Fulfillment	Our turnkey order processing solution helps publishers maintain and prepare subscription databases, outputs data for the fulfillment of magazines and renewal campaigns, receives any mail or phone calls or e-mails regarding payments or renewal notices, banks the subscription fee (if any), and updates the databases.
Universe Canada™	To create Universe Canada™, we merge Info-direct™ with other sources of information that we manage, including other direct marketers' lists, and demographic overlays (tools to describe the characteristics of people, their buying habits and ethnic origin).
Web Page Banner Advertising	We find and recommend websites that target our Clients' best prospects. We also help to coordinate the entire campaign by hosting the actual advertisement that appears on the websites and tracking how many people click on the ad.


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