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Drawing on Our Data Resources
Cornerstone serves magazine publishers by pulling together its complete range of data resources. Rely on us to apply our considerable capabilities and wide-ranging expertise to the specific demands of circulation management.Prospecting
Build your subscription base, choosing from prospecting recommendations that might include traditional direct mail, e-mail, web advertising, search engine advertising and alternative media.Visit Prospecting to learn more about how we can handle every aspect of your efforts to increase your circulation, from recommending the exact right media to coordinating every campaign detail.
Data Enhancement
There are special considerations, of course, but, as with all databases, your subscriber list requires data enhancement. That’s why we adapt our data enhancement techniques – including mail preparation, cleansing, appending, change of address and merge purge – to suit the particular needs of subscriber lists.Visit Data Enhancement to learn more about how we can achieve maximum accuracy for your subscriber list.
List Marketing
Magazine subscribers are known to be among the most responsive consumers. That makes your circulation list especially attractive to renters. Partner with us and we’ll handle everything – including marketing strategies, promotion, administration, and full financial reporting – to turn your subscriber list into a low-hassle, high-yield revenue source.Visit List Marketing to learn more about how you can turn your subscriber list into a supplemental revenue stream.
Reporting
Our flexible reports help you move ahead of your competitors, letting you analyze circulation and promotions in seconds. They let you calculate totals, averages, counts, percentages and other vital information. You also can generate charts, rearrange data (by moving, adding, or deleting fields) and automatically recalculate counts (based on whether fields are added, dropped, hidden or displayed). And, you can produce reports in either hard copy or Microsoft Excel pivot tables.Getting Started
Use the Subscription Fulfillment Information Request to learn more about how Cornerstone’s comprehensive data resources can benefit your circulation management.
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